Pakistan Journal of Commerce and Social Sciences (PJCSS) is a peer reviewed journal founded in 2008 with the mission of providing high quality scientific content to academic researchers and business practitioners. It focuses to provide intellectually stimulating forum where researchers can share their ideas, experiments, commerce related themes and topics in a friendly, supportive and thought provoking environment. PJCSS is committed to make a positive impact through research endeavors containing substantial and original contributions on latest emerging topics focusing on Asian markets in the following areas: Accounting and Finance, Management, Strategic Management and Human Resource Management, Organizational Behavior, Marketing and International Trade, Entrepreneurship and Innovation, Business Economics.
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