Associations

In 1953, Neil Borden transformed the business world when he articulated the strategy of “Marketing Mix” in his AMA presidential address. Borden was just one of many AMA leaders who were not satisfied with existing best practices. These thought leaders sought answers for the future that would propel business growth and elevate the role of marketing. Today, the AMA leads an unparalleled discussion on marketing excellence. Continuing in the tradition of Borden and so many others, the AMA offers differentiated content that focuses on the tension between Best Versus Next Practices.

The International Islamic Marketing Association (IIMA) has been established to liberate people from the tyranny of the marketplace and to create more humane world markets. It aims to achieve this through teaching and promoting the theory and practice of Islamic Marketing to consumers, suppliers, and other stakeholders.

By creating a community where people practicing and researching social marketing in Europe can connect with other colleagues to share experiences, knowledge, findings, methods, and practices ESMA endeavours to contribute to the development, evidence base and promotion of the social marketing discipline in Europe.

iSMA wants to:

• Advance social marketing practice, research and teaching through collaborative networks of professionals, supporters and enthusiasts.
• Educate the public, organisations, professionals and governments about the value of social marketing to facilitate behavioural change and social progress.
• Develop, document and market international standards and best practices in social marketing theory, research and practice.
• Encourage and enable wider use of social marketing in addressing complex social issues.
• Foster and support the development of local, national and regional social marketing associations.

The Internet Marketing Association (IMA) is a professional organization that, since its inception in 2001, has accrued one of the largest databases of professional members in various fields including sales, marketing, business ownership, programming and creative development. Sinan Kanatsiz, Chairman and Founder, started IMA with four key values as a foundation for success in today’s highly competitive business environment: integrity, communication, professionalism and education. The IMA mission is to provide a knowledge-sharing platform for business professionals where proven Internet marketing strategies are demonstrated and shared in an effort to increase each member’s value to their organization.

PAS represents common interests of advertisers of Pakistan, bringing together marketing, advertising and media professionals to enhance the quality of thought and industry practices by advocacy, championing responsible communication, cutting edge research, acknowledging good marketing and advertising practices. PAS also provides training and enrichment programs across these platforms.

PAA was preceded by an Advertising Association of Pakistan (AAP) that was first formed in the early 50's by the pioneering advertising figure, Mr. Wajid Mahmud. These were the early years of independence, when whatever industry existed was served by foreign ad agencies. Things begin to change. Foreign ad-agencies that used to repatriate their profits from Pakistan soon began to either pack up from Pakistan or convert into local companies, now headed by the Pakistani ad practitioners who were once the employees of these foreign companies.

Marketing Association of Pakistan (MAP) was founded in the year 1967 as a prestigious forum for the professional marketers. Besides individual members, almost every large multi-national and national organization has a MAP membership. The Association also has it Chapter in Lahore. MAP has about 1,000 individual and 100 institutional members.